CraftPulse
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Privacy Policy

Last updated: 5 March 2026

Introduction

CraftPulse LLC (“we”, “us”, “our”) is a limited liability company organized under the laws of the State of New Mexico, United States. We are committed to protecting your personal data and respecting your privacy.

This Privacy Policy explains what personal information we collect when you visit craftpulse.org (the “Website”), how we use it, the legal basis on which we rely, and the rights you have in relation to your data. We act as the data controller in respect of personal data collected through this Website. If you have any questions, please contact us at info@craftpulse.org.

Data We Collect

We collect only the personal data necessary to provide our services and to respond to your enquiries. The categories of data we collect are:

  • Contact form submissions — when you submit an enquiry via our Website, we collect your name, email address, and a description of your project or query.
  • Email correspondence — if you contact us directly by email, we retain your email address and the content of the communication.
  • Website analytics — we may collect aggregated, anonymous data about page views, session duration, and referral sources using privacy-first analytics tools. This data does not include personally identifiable information and cannot be used to identify you as an individual.
  • Server logs — our hosting provider automatically logs standard technical data including IP addresses, browser type, and referring URLs for security and operational purposes.

We do not collect sensitive personal data such as racial or ethnic origin, political opinions, health data, biometric data, or financial payment information through this Website.

How We Use Your Data

We use the personal data we collect for the following purposes:

  • To respond to your enquiries — we process contact form submissions and email inquiries to reply to your questions and assess whether we can provide the services you require.
  • To provide our services — where you become a client, we process your data as necessary to perform the contract with you and to manage the engagement.
  • To operate and improve the Website — anonymous analytics data helps us understand how visitors use the Website so we can improve its content and performance.
  • To comply with legal obligations — we may retain certain data to comply with applicable laws and regulations, including financial record-keeping requirements.
  • To protect our rights — we may use data to detect, prevent, and respond to fraud, abuse, security incidents, or other potentially illegal or harmful activity.

We do not sell, rent, or share your personal data with third parties for marketing purposes. We do not use your data to build advertising profiles or to make automated decisions with legal or significant effects on you.

Data Sharing

We share your personal data only in the following limited circumstances:

  • Service providers — we share data with trusted third-party providers who help us operate the Website and deliver our services (e.g., hosting, email delivery). These providers are contractually required to process your data only on our instructions and in accordance with applicable data protection law. See the “Third-Party Services” section for specific providers.
  • Payment processing — where payment processing is required for client engagements, we may use a third-party payment processor. Any such processor will be contractually required to handle your payment data securely and in accordance with applicable law. CraftPulse does not store full card numbers or payment credentials. Details of the specific payment processor in use will be disclosed prior to any payment being taken.
  • Legal compliance — we may disclose personal data if required to do so by law, regulation, legal process, or governmental request, or to protect the rights, property, or safety of CraftPulse, our clients, or others.
  • Business transfers — in the event of a merger, acquisition, or sale of all or substantially all of our assets, your data may be transferred as part of that transaction. We will provide notice before your data is transferred and becomes subject to a different privacy policy.

Data Retention

We retain personal data only for as long as necessary to fulfil the purposes for which it was collected:

  • Contact enquiries — email correspondence and contact form submissions are retained for up to 2 years from the date of the last communication, after which they are securely deleted.
  • Client project data — data relating to active and completed client engagements is retained for the duration of the contract and for a period thereafter as agreed in the relevant service agreement.
  • Financial records — records required for accounting and tax purposes are retained for a minimum of 7 years, as required by applicable US federal and state law.
  • Analytics data — anonymous, aggregated analytics data may be retained indefinitely as it contains no personal information.

When data is no longer required, we delete or anonymise it securely.

Your Rights Under US Privacy Laws

Depending on the state in which you reside, you may have certain rights regarding your personal data under applicable US privacy laws, including the California Consumer Privacy Act (CCPA/CPRA) and similar state laws in Virginia (VCDPA), Colorado (CPA), Connecticut (CTDPA), Texas (TDPSA), and other states with active privacy legislation.

These rights may include:

  • Right to know — you may request information about the categories and specific pieces of personal data we collect, use, disclose, or sell.
  • Right to access — you may request a copy of the personal data we hold about you.
  • Right to correction — you may request that we correct inaccurate personal data.
  • Right to deletion — you may request that we delete your personal data, subject to certain legal exceptions (e.g., records required for tax compliance).
  • Right to opt out of sale or sharing — CraftPulse does not sell or share your personal data for cross-context behavioral advertising. If this ever changes, we will update this policy and provide an opt-out mechanism.
  • Right to non-discrimination — we will not discriminate against you for exercising any of these rights.

To exercise any of these rights, please contact us at info@craftpulse.org. We will respond within 45 days of receiving a verifiable request. We may need to verify your identity before processing certain requests.

Your Rights Under EU / UK GDPR

If you are located in the European Economic Area (EEA) or the United Kingdom, you have additional rights under the EU General Data Protection Regulation (GDPR) and the UK GDPR respectively. The legal bases on which we process your data are:

  • Legitimate interests — processing contact form submissions and analytics to operate and improve our Website.
  • Performance of a contract — processing data necessary to deliver services to clients.
  • Legal obligation — retaining financial records as required by law.

Your GDPR rights include the right to:

  • Access a copy of your personal data (Article 15)
  • Rectification of inaccurate data (Article 16)
  • Erasure (“right to be forgotten”) (Article 17)
  • Restriction of processing (Article 18)
  • Data portability (Article 20)
  • Object to processing based on legitimate interests (Article 21)
  • Lodge a complaint with your local supervisory authority — EU residents may contact their national data protection authority; UK residents may contact the Information Commissioner’s Office (ICO) at ico.org.uk

To exercise any of these rights, please contact us at info@craftpulse.org. We will respond to your request within one calendar month.

Cookies

Cookies are small text files placed on your device when you visit a website. We use cookies solely to ensure the Website functions correctly. Specifically:

  • Strictly necessary cookies — session cookies required for core Website functionality. These cookies do not track you across other websites and are deleted when you close your browser.

We do not use third-party advertising cookies, social media tracking pixels, or analytics cookies that collect or transmit personally identifiable information. You may disable cookies in your browser settings; however, this may affect some functionality of the Website.

Third-Party Services

We use a small number of trusted third-party service providers to operate our Website and deliver our services:

  • Vercel — our Website is hosted on Vercel’s infrastructure. Vercel may process request logs, including IP addresses, as part of hosting operations. See Vercel’s Privacy Policy.
  • Resend — we use Resend to send transactional emails in response to contact form submissions. Email addresses and message content are transmitted to Resend solely for delivery purposes. See Resend’s Privacy Policy.
  • Payment processors — where applicable, we may engage a third-party payment processor to handle client payments securely. Any payment processor used will be identified to you prior to payment and will operate under their own privacy policy. CraftPulse does not store card numbers or payment credentials.
  • Privacy-first analytics — we may use Plausible Analytics or a comparable privacy-first analytics provider. Such providers collect no personal data, set no cookies, and are designed to be GDPR, CCPA, and PECR compliant. No data is shared with advertising networks.

International Data Transfers

CraftPulse LLC is based in the United States. If you are located outside the United States, please be aware that information you provide to us will be transferred to, stored, and processed in the United States, where data protection laws may differ from those in your country.

For transfers of personal data from the EEA or UK to the United States, we rely on appropriate safeguards including the EU-US Data Privacy Framework where applicable, and Standard Contractual Clauses (SCCs) with our third-party processors. By submitting information through our Website, you acknowledge this transfer.

Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or applicable law. When we make changes, we will update the “Last updated” date at the top of this page.

We encourage you to review this policy periodically. Continued use of the Website after changes have been posted constitutes your acceptance of the updated policy. If we make material changes that significantly affect how we use your personal data, we will take reasonable steps to notify you.

Contact

If you have any questions, concerns, or requests relating to this Privacy Policy or the way we handle your personal data, please contact us:

  • Company: CraftPulse LLC
  • Address: 1209 Mountain Road Pl NE, Ste R, Albuquerque, NM 87110, United States
  • Email: info@craftpulse.org

We aim to respond to all privacy-related enquiries within 5 business days.